Aviva Community Fund – Supporting your Local Charities
While working for MHP, I was involved with the campaign idea for Aviva’s Community Fund.
This detailed the survey we conducted which I secured research from 72 Point. On this angle, I wrote the press release on Millenials being the UK’s community champions here, https://www.aviva.com/newsroom/news-releases/2018/10/millennials-are-uks-unlikely-community-champions/.
Separately, for 6 months, I was involved with liaising with Reggie Yates for interviews, writing press releases and social media messaging across Instagram, Twitter and Facebook. This involved 20 pieces of coverage across a wide number of publications in the national, lifestyle and regional sectors, including, the Metro, Daily Mail, Daily Express (print), Pride Magazine, The Voice Magazine, Keep The Faith and Wigan Today
