Culture

Jacksonville Jaguars – Sports PR

Jacksonville Jaguars – Sports PR

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While working for Mongoose Sport & Entertainment, I was involved in creating media opportunities and writing press releases for NFL team, the Jacksonville Jaguars.

Independently, I have acted on sell-ins for the team’s Wembley Announcement, Gridiron Grant and Home Player Workouts, which have generated upwards of 20 plus pieces of high profile coverage each across national, sport and lifestyle trade, including pieces in, Sky Sports, The Guardian, The Telegraph and Daily Mail.

I have written press releases, such as the Gridiron Grant extension which can be seen here on Sport Industry Biz and NFL Girl UK .

Sportable – Sport PR

Sportable – Sport PR

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While working for Mongoose Sport & Entertainment, I was involved in creating media opportunities for rugby tech company, Sportable.

Independently, I secured 10 plus pieces of coverage across national, tech and lifestyle trade, including Pocket-Lint, Forbes and Reuters.

Optimum Nutrition – Sport PR

Optimum Nutrition – Sport PR

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While working for Mongoose Sport & Entertainment, I was involved in creating media opportunities for Optimum Nutrition.

Independently, I secured coverage on LBC with an interview with London Fitness Guy on home workouts, The Sportsman with Reece Barclay and Verge Magazine with Lilly Sabri.

Significantly, all pieces had key campaign messaging which resulted in a very happy client.

Bridgestone UK – Sport PR

Bridgestone UK – Sport PR

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While working for Mongoose Sports & Entertainment, I have been involved in writing press releases, brainstorming ideas, events and selling in pieces for Tokyo 2020 Olympic sponsor, Bridgestone.

This includes notable campaigns across national, sport, lifestyle, and trade sectors, including coverage for Bridgestone’s event ambassador launch for Lutalo Muhammad (City AM, The Times, The Telegraph, The Sun and Daily Mirror).

To read the full press release I wrote for the event, please visit here, https://www.sportsvibe.co.uk/2020/02/27/bridgestone-uk-announces-taekwondo-olympic-medallist-lutalo-muhammad-as-ambassador-ahead-of-tokyo-2020/

The North Face – Fashion PR

The North Face – Fashion PR

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While working for Mongoose Sports & Entertainment, I have been involved in writing press releases, brainstorming ideas, and selling in pieces for the leading outdoor provider, The North Face.

This includes notable campaigns across national, fashion, lifestyle, and trade sectors, including coverage for The Telegraph, Esquire, Complex and Drapers – Paris Fashion Week, International Women’s Day, Explore Fund, 90’s Fashion, high profile interviews, and Glacier Pack.

Separately, I have written press releases, including the DRT Collection which was featured across lifestyle and fashion trade. This was covered across 10 plus pieces of coverage and can be seen on Verge and Average Joe’s.

Aviva Community Fund – Supporting your Local Charities

Aviva Community Fund – Supporting your Local Charities

While working for MHP, I was involved with the campaign idea for Aviva’s Community Fund.

This detailed the survey we conducted which I secured research from 72 Point. On this angle, I wrote the press release on Millenials being the UK’s community champions here, https://www.aviva.com/newsroom/news-releases/2018/10/millennials-are-uks-unlikely-community-champions/.

Separately, for 6 months, I was involved with liaising with Reggie Yates for interviews, writing press releases and social media messaging across Instagram, Twitter and Facebook. This involved 20 pieces of coverage across a wide number of publications in the national, lifestyle and regional sectors, including, the Metro, Daily Mail, Daily Express (print), Pride Magazine, The Voice Magazine, Keep The Faith and Wigan Today

BASF’s Hertzstuck Experiential Dining Event; Hosted By Dr. Michael Mosley

BASF’s Hertzstuck Experiential Dining Event; Hosted By Dr. Michael Mosley

During my time at MHP Communications, I supported BASF’s experiential dining experience hosted by regular television presenter, Dr. Michael Mosley.

I was able to source micro and mid-tier influencers for food, technology, sustainability and future development, whilst negotiating the contract, scope of work and presenting my suggestions to internal and external management on time.

Whilst completing these functions, I was also able to source attendance for the event, interviews and social media posts, with the Daily Mail, Telegraph, T3, Mashable and Foodepedia.

Please see the full article for more information here, https://mashable.com/ad/video/sensor-detect-food-ingredients/?europe=true

Treating an issue the size of mental health shouldn’t be trial and error – but it’s going that way for GPs

Treating an issue the size of mental health shouldn’t be trial and error – but it’s going that way for GPs

During my time at MHP Communications, I worked for nearly a year with MQ (mental health research charity) account on Press Office.

Significantly, we were involved in creating a survey queried by GPs on how well equipped GPs felt to do their jobs. During this time, we received sporadic coverage over the course of two weeks however, in an attempt to pick up in interest, I proposed that we approach The Independent with a case study.

I was involved in writing and advising the client on the piece and secured the article on Independent Voices here, https://www.independent.co.uk/voices/mental-health-treatment-gp-doctor-nhs-crisis-waiting-list-uk-comres-a8674666.html

TalkTalk Black Friday 2018: Best UK deals, offers, discounts – what to expect

TalkTalk Black Friday 2018: Best UK deals, offers, discounts – what to expect

During my time at MHP Communications, I worked for nearly a year on the TalkTalk account across Crisis Comms and Press Office.

Notably, I would write on deal alerts, news stories and gadget reviews. The biggest campaign I supported on was the Beat The Scammers campaign which featured across high-profile tech media (T3, Pocket-Lint, Expert Reviews and more) and regional media. We were able to exceed KPIs for a grand total of 150 plus articles.

To view an example of my writing, please see the below article on TalkTalk’s Black Friday deal which featured on national, regional and tech media, https://www.express.co.uk/life-style/science-technology/1045256/talktalk-black-friday-2018-deals-offers-discounts-uk

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