The marketing and PR world in 2018 is always adapting but 2017’s biggest trend of Influencer Marketing is still a prevalent theme in gaining coverage. This blog discusses how to capitalise on Influencer Marketing in 2018 in the right way and what wrong steps you should avoid.

To read the full article, please visit: https://www.72point.com/how-to-capitalise-on-influencer-marketing/

This article also landed on PRCA’s weekly news bulletin, please see image below.