
Paul Ince calls for more men to support England in a way that really matters – by giving blood
This piece I wrote for NHS BT concerning Paul Ince encouraging blood doners during the 2018 World Cup was published in over 25 publications, including, the Daily Express, Sunday People, regional news sites (Champion Newspaper Series) and on NHS BT’s website, to view the full article, please visit, https://www.nhsbt.nhs.uk/news/paul-ince-calls-for-more-men-to-support-england-in-a-way-that-really-matters-by-giving-blood/ Notably, this was the first article […]

Norwich City players visit local charity building a stronger community
This piece I wrote for Aviva was published on all of Norwich’s regional news sites and on Norwich FC’s website, to view the full article, please visit, https://www.canaries.co.uk/News/2019/february/aviva-community-fund-the-feed-kenny-mclean-louis-thompson-norwich-city/ Despite being an Account Executive, I worked across this independently, writing the press release, selling this in, budget tracking, finding a photographer ,and attending the event to […]

How to Capitalise on Influencer Marketing in 2018
The marketing and PR world in 2018 is always adapting but 2017’s biggest trend of Influencer Marketing is still a prevalent theme in gaining coverage. This blog discusses how to capitalise on Influencer Marketing in 2018 in the right way and what wrong steps you should avoid. To read the full article, please visit: https://www.72point.com/how-to-capitalise-on-influencer-marketing/ This […]

Vulnerable people in Kenya are helped by Revolutionary Health App
The article divulges into how a new revolutionary app has helped the health epidemic in Kenya that affects vulnerable individuals like single mums and the elderly. On a personal note, I am very proud and pleased to announce that this article made major publications like The Independent, The Sun, The Mirror, The Scotsman and The […]

The Evolving Nature Of PR And The Risk Of Being Left Behind
To the most observant companies and to those lagging behind, it would hold you in good stead to be aware of 2017’s developments for future plans. PR has dramatically changed in the past year and is constantly adapting to new pressures and technologies. At 72Point we constantly monitor these developments and innovate to stay on […]