To the most observant companies and to those lagging behind, it would hold you in good stead to be aware of 2017’s developments for future plans. PR has dramatically changed in the past year and is constantly adapting to new pressures and technologies. At 72Point we constantly monitor these developments and innovate to stay on course as a market leader.
This feature highlights the 2017 trends you may have missed out on and the upcoming trends that need to be monitored in 2018.
It will discuss how content has become more visual, superseding tried and tested methods such as the traditional press release, whilst also bringing about the rise in the use of video, influencer and infographic content. Moreover, it will take note of the direction PR professionals feel the industry is going, before divulging on 2018’s hot topics.
To read the full article please go to: https://live.prolificnorth.co.uk/2018/01/30/the-evolving-nature-of-pr-and-the-risk-of-being-left-behind/
This post also made on the PRCA site, please see the image below: